• Billabong Wins Again for Environmental Product of the Year at SIMA Image Awards

Eighty nominees representing the best of the surf industry from 2012 were honored last night at the 10th annual Surf Industry Manufacturer Association's Image Awards ceremony. More than 800 attendees from surf companies and specialty retail shops packed the Grove Theater in Anaheim, California, to celebrate the outstanding innovations and contributions made by the SIMA Image Awards nominees, and to see the winners announced

The Environmental Product of the Year Award went to the Recycler Boardshort Series by Billabong for the third time. This important award goes to the most exciting, appealing and innovative environmental surf product that was created to lessen the impact on the environment, whether through its manufacturing process, materials or usage of the product itself.

The SIMA Award for Environmental Product of the Year was accepted by Billabong board short design team featuring Beau Campi, Rob McCarty and Tom Jackson.

"Wow,  I can't believe we have won the SIMA Environmental product of the year award three times," stated Rob McCarty, Billabong's Senior Design Director. "On behalf of Billabong, I am very proud that our Recycler Series PlatinumX Boardshorts has kept over 51 million plastic bottles out of landfills and turned trash into the highest quality boardshorts in the world proven day in & day out by the likes of current World Champ Joel Parkinson, current World Juniorr Champ Jack Freestone, and legends such as Shane Dorian and Taj Burrow."



The Billabong Recycler board short.

"The Image Awards is arguably one of SIMA's most important initiatives," said SIMA President Doug Palladini. "Innovation and excellence help keep the surf industry vibrant, and to recognize those achievements in our products, businesses, and our employees - the creative minds that keep our products and brands original - is very important. We're proud to see the SIMA Image Awards program continue to grow in prominence with more and more entries each year. It's really a competitive program. All of the nominees honored here tonight should be very proud of their accomplishments in advancing our industry."

The SIMA Image Awards nominees were celebrated with a high-energy ceremony hosted by TV personality Pat Parnell, who was accompanied on stage by DJ Tina T who provided music for the winners' victory lap. Award winners accepted their honors from the likes of celebrity guest presenters, including lead singer of Pennywise, Jim Lindberg; Mark Pontius and Cubbie Fink of Foster the People; and, skateboard legend Christian Hosoi. A special thanks to Audi for their supporting sponsorship and helping to make this a stellar night for the surf industry.

As the only awards program of its kind, the goal of the SIMA Image Awards is to identify the surf industry's most influential companies and recognize them for their efforts to advance and grow the industry during the past year.








> Check All the Recycler Boardshorts HERE